Saturday, February 27, 2010

"But why am I not attracting investors?"

This may hold true for you, it's directed not to you but the thousands of posts similar to yours on LinkedIn, Twitter, Message Boards, etc., with folks that are certain they have "The Next Big Thing".

It's doubtful that you're going to find equity partners online.

In this day and time, you're going to have to get belly to belly with investors. You're not going to find them online, you're not going to find them at the local chamber mixer.

"You're going to have to find a place where money hangs out", as Robert Kiyosaki says.

You have to give them a chance to know you and what you're about. There is no better place than a "Country Club of Investors". But you're not going to have to show them that you're serious you have to impress upon them that you belong. Not impress them...Angels aren't looking to be impressed. Impress UPON them that you are what they are looking for.

You do this through getting in their club, then learning the language of capital, then taking the steps needed to give them confidence of seeing what they feel is right, and largely, by getting to know them personally... getting to be their friend.

If you're going to play hoops with Michael Jordan, you're not going to do that by hanging around the courts at Venice Beach or Laguna. You're likely to make acquaintance with Michael by hanging around the Player's Club at Cesar's Palace, with the other high rollers. ....and they're not going to let you in just because they saw you on an email list.

This advice comes from someone who saw $3 Billion in Angel money changing hands in 2009, when Banks and Venture Capital was sitting on the sidelines.

For all of you reading this, don't take it personal, take it to heart. It's the best advice you'll find, prior to the next step, which is finding such a club such as CEOSpace, that offers you a money-back guarantee and has a 21-year history of success of some household brands, members who are at some of the largest companies on earth.

For other articles on Funding, Business Hurdles, or Running a Business,
go to:

Dave Phillipson
CEO Space

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